As
the title suggests, in this point I’m going to rant about the lavish sales all
these popular brands are having. To begin with, the sign boards. Although they
call it psychology, I guess it’s in our Desi mentality to get attracted to
discounts and signboards that shout, ‘SALE’. I’m not even going to deny, I fall
for it. Every time.
Talking
from a semi-shopaholic perspective, there is something beguiling about these
sales. I recently visited The Palladium Mall in Mumbai for a quick shopping spree
and the following were my findings:
1) There are
more people than clothes. (TIP: Never ever go shopping to Mumbai malls on
weekends. Unless you like grinding with old aunties who think they’re hot)
2) As I said
above, in malls one shall find middle-aged, forty-something Moms strutting
around in their wedged heels and skin-tight jeans trying to fit into something
that was meant for an 18 year old. It’s just an observation but the odds are
that she’s coloured her hair blonde.
3) Whatever you
like is either not available in your size, out of stock or grabbed by some
$%^c# after you have eyed it, liked it and are walking towards it.
4) Stores have
more to offer during sales than on regular days. HOW? Talking from observation,
I strongly suspect that stores like Zara and even Mango put up low quality
clothing (Like the stuff that you find on the streets) on sale just by adding
the tag and also bumping the price up by about a grand. Watch out, folks.
5) Talking
about tricks and signboards, I made another observation in Zara. The signboards
above the clothing racks read for eg: ‘Rs 1390’ with a tiny, illegible
‘onwards’ next to it. I mean, seriously? Next what? ‘Rs 100 onwards’?
6) The queues
outside the trial rooms and cash counters are longer than the Great Wall of
China.
7) The enticing
50% off that they show off proudly outside the store is applicable not even to a
meager 5% of the stock that is put up.
I bet most of you have already observed some of the aforementioned. Even so, we
go, spend thousands and return home with smug smiles on our faces as we dump
all the shopping bags on the couch. There must be something, right?
