It's just been over 4 months that I have been indulging in Market Research and Advertising and it has been a wonderful journey. Learning from the likes of Mr. Arvind Vinayak who is a leading professor from Xaviers Institute of Communication and now my Dean at Northpoint Centre Of Learning has been enriching. Having said that, this dynamic environment has actually helped me to think a lot more differently than ever before.
So, here are 3 key daily use items that may become obsolete in the years to come.
Tooth paste
Believe it or not, the focus is turning towards removing the everyday items that add to your work. You open the cap for the paste. Shut it. Brush your teeth. Gargle with water. And even after that we use, Listerine, chewing gums et al. Have you visited a dentist recently? If yes, you've just indulged yourself with the technology that would replace toothpaste. Just gargle your way away with the power spray in your mouth scaring the plaque away forever.
Shampoo
How many of you find it boring to wash your heads every day with shampoo and clean it with water? You will be surprised to know that work is already underway to define a new type of shampoo which is almost like a hair gel or a hair spray that you apply and forget. NO NEED FOR WATER. NO LATHER WHATSOEVER.
Soap
In India and across the world, the fight has been around India and across the world about the effects of Hard Water Vs Soft Water on the usage of Soap. Scientists around the world and even FMCG companies are spending their millions of dollars to come out with the right kind of mix for a soap which is not a solid soap but a liquid soap! I understand that there are a few in the market but the volume-price/quantity is much higher for a liquid soap Vs a Solid Soap. The Liquid Soap that we would see in the future would require just 4 drops to wash our entire bodies off. (Reminds me of the archaic Ujala Advertisement- Char Boondo Wala)
Having said all of this, I would like to reiterate that there views are personal and there is no guarantee that any of this would be available in the market in the next 5 years. But if it does, don't forget its just the Wheel Of Evolution is playing its role and in another 50 years, we might be exposed to even more advanced products rendering the above items useless!
PS: The idea of toothpaste being replaced by spray belongs is a prediction made by Mr. Arvind Vinayak.
